Krispy Kreme is offering free doughnuts this Halloween to encourage people to reunite with those they've lost touch with.
The initiative was inspired by new figures which revealed nearly a third of Irish people have been ghosted more than once in the past year. As well as that, the average Irish adult has just four close friends while five per cent they now have no close friends at all.
This is why Krispy Kreme is giving away hundreds of Ghosted Boxes this Halloween season to help people reconnect with their ghosts through the medium of doughnuts. Krispy Kreme said: "People across Ireland are encouraged to bring friendships back from the dead by sending anyone they’ve lost touch with a hauntingly empty Krispy Kreme ‘Ghosted Box’.
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"The empty boxes will be filled with delicious Original Glazed doughnuts for free when taken into any Krispy Kreme shop." While stocks last, Ghosted Boxes can be ordered for free on the Krispy Kreme Ghosted Box page between October 9 and 13 as an empty box sent by mail to their chosen recipient.
The Ghosted Boxes will include a ghostly reconnection note and can be redeemed for a four-pack of Original Glazed doughnuts at any Krispy Kreme shop from October 23 to October 27 or November 1 to November 12. Customers must take their physical ghosted box and leaflet to the store to exchange for four Original Glazed doughnuts.
Only 300 Ghosted Boxes will be available in Ireland so "when they’re gone, they’re gone". The offer will not be available in Tesco, Circle K, Plaza Group, Applegreen and Park Ri, and Center Parcs. Visit Krispy Kreme's official website to check out the store nearest to you.
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