Flo, the women's health app with 57million users, today announced the launch of Flo for Partners, a feature designed to provide men with insights into their female partner's menstrual and reproductive health.
Flo for Partners decodes mysteries around sex drive, ovulation window, and pregnancy. Flo for Partners was the most requested feature in 2022, reflecting a growing demand for better education and understanding surrounding women's health.
A recent survey found that 58.1% of men don’t know that an average menstrual cycle is 28 days. 52.8% of men don’t know how the menstrual cycle affects women’s mental health and 47.2% can't say when their partner's period starts.
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The lack of knowledge can also lead to a sexual disconnect between the partners. Of those who say their sex life is “poor” 71.9% say they’ve never heard of the orgasm gap. 36.8% know that the female sex drive increases during ovulation but just 28.7% know their partner’s ovulation dates.
“Flo for Partners is Flo’s most requested feature – and for good reason,” said Cath Everett, VP of Product and Content at Flo. “Women are tired of carrying the mental load, and men are tired of being left in the dark when it comes to their partner’s health journey.
"Whether a couple aims to spice up their love life, nail down the perfect time to conceive, or conquer pregnancy and parenthood together, Flo for Partners is the modern-day sex ed we all wish we'd had.”
Key features of Flo Partner Mode include:
Push notifications - Flo for Partners empowers your partner to stay one step ahead of how you might be feeling, so they can be ready with the support you need.
Interpretation and tips - Flo for Partners presents the science behind your cycle and pregnancy, helping your partner take your symptoms seriously.
Decoding symptoms - Flo for Partners explains your cycle in a way your partner can understand, eliminating the need for you to do so.
Advice on how to support - Flo for Partners equips your partner with actionable ways to be there for you, allowing them to take the initiative.
Quizzes and polls - Flo for Partners makes learning about your body and cycle engaging for your partner, enhancing both of your satisfaction with your sex life and facilitating their understanding of the science behind your cycle.
Flo for Partners is now available on both iOS and Android platforms. To start using Flo for Partners, female users simply need to share a unique code with their male partner, who then install Flo and input the code to gain access.
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